Markup Calculator — Free & Easy
Set your product price using a desired markup or gross margin, or enter a price to see the implied markup and margin. Includes currency display choices and clear cost-to-price formulas.
Loading the interactive calculator. Enable JavaScript to enter your values, or use the formulas and worked example below.
How to use the Markup Calculator
Set your product price using a desired markup or gross margin, or enter a price to see the implied markup and margin. Includes currency display choices and clear cost-to-price formulas.
- Step 1. Include relevant costs in the cost field.
- Step 2. Choose whether to price from markup, target margin or an existing selling price.
- Step 3. Enter your desired percentage or actual price and compare all three metrics.
- Step 4. Review marketplace fees, taxes and overhead separately before adopting a price.
Important: Never assume gross margin equals net profit after expenses.
Markup Calculator formula explained
Selling price from markup = cost × (1 + markup ÷ 100). Price from target margin = cost ÷ (1 − margin ÷ 100). Margin = (price − cost) ÷ price × 100.
All calculator outputs depend on the measurements, units and assumptions you enter. Intermediate calculations use unrounded numeric values; formatted results may be rounded for easier reading. For any consequential purchasing or construction decision, verify supplier specifications and regulations.
Worked example with real numbers
For an item with $20 cost and 50% markup, the selling price is $30 and gross profit is $10. Margin is $10 ÷ $30 = 33.33%, not 50%.
The example illustrates the formula independently of the interactive fields. You can change the values above to match your own project and compare results.
Frequently asked questions
Is 50% markup the same as 50% margin?
No. A 50% markup corresponds to a 33.33% gross margin when both are based on the same costs.
How can I calculate price at a 40% margin?
Divide your cost by 0.60. If cost is $20, a 40% margin requires a selling price of about $33.33.
Why are markup and margin different?
Markup divides gross profit by cost; margin divides it by selling price.
Does this include Etsy or eBay fees?
Only if you include them in your cost input. For platform-specific deductions, use a marketplace fee calculator.